Copy is an important part of a website. If the copy is full of fillers, then there really is no point to its existence. As of late, my peers and I have been learning about the importance of copy and how to write a good copy. I have been browsing through several websites to see how each copy is different (depening on their content and target audience.)
Let’s take a look at my two favourite music blogs.
Vinyl and Vodka & Ali’s Blog
In these two websites, there is little or mediocre amount of copy in both sites. The copy mostly promotes the (new or old) singer/band’s album, music videos, and singles –it describes what the single sounds like, and how they are liking the song/abum. Their target audience are mostly teenagers, young adults (in their 20s) who are into mainstream music (pop, hip hop, r&b, dance) or indie music. The target audience is clear, as the writing style is informal.
I am looking back on my past entries on WordPress from back when I was in the Digital Animation program and they are horrible; they have no title, no targeted audience, no content and filled with filler text. I’m reading through each entry, and I can tell that I was just blogging for the sake of blogging and finishing my assignment (I do recall… Val allowing us to blog about anything, given that we blogged about Digital Animation or the industry for half of the entry.) I did not learn much about copy writing back then, as I am learning now.
It is important to know how good copy looks like and whether or not it’s necessary to have a lot or little content on a website. I plan on improving my copy writing skills by looking through the copy of websites more thoroughly from here on in, so I can get a gist of what copy on the web should look like. Someone could have a well built website, but what good is it, if they have bad (and unnecessary) copy on each page? They will end up scaring their users away.
